Thursday, April 22, 2010

What you should know about Facebook's changes -

Facebook is expanding its reach. There are some significant changes that people should be aware of...this is not to say that Gladstone & Associates Inc. is take any side on this issue, but merely pointing out what you should know about Facebook.

Article from CNN Tech--
What you should know about Facebook's changes -

Saturday, April 10, 2010

BtoB Special Report - Article Excerpt: Media Business

Social Media - Mary E. Morrison

Whether they're creating their own blogs and Web site communities or participating in existing outlets such as Facebook, LinkedIn, Twitter and YouTube, publishers are finding that social media efforts can be an effective way of extending their brands and delivering content wherever readers happen to be.

Social media is at the heart of Ziff Davis Enterprise's strategy, Roman said. “I don't think there is any kind of initiative that we're taking that isn't social media-related,” she said.

The company last month launched a beta version of an online community for IT professionals called eWEEK Labs. The site ( mixes the product reviews of analysts with reviews from enterprise IT professionals. It will also include discussion forums, comparison tools and product scorecards.

Social media networks are very useful as a content distribution network, Shibles said. “It's a paradigm shift,” he added. “Before, you were trying to bring everyone to one specific location [your Web site]. Now, it's about extending your brand everywhere.”

Pfeifle said United Publications' blogs have become an important part of the company's online strategy, driving 20% of overall site traffic. “People are really identifying with them; they've done a good job reminding people to come back every day,” he said. “It's hard for us to put a three- or four-source story out every day, but we can put up a blog post or two every day easily.”

Also, each of United's editors has a Twitter account, Pfeifle said, which drives about 2% of the publications' site traffic. “We've been doing that for about six months, so to get 2% of our traffic online from that in six months is pretty good,” he said. “And it takes me five minutes a day.”

United's publications also have Facebook pages, he said, which drive about 1% of the sites' traffic. “It took us one hour—maybe—to set up,” he said. “So why not do it?”

Thursday, March 11, 2010

Learn more about Social Networking

Kalamazoo MI-- Learn how to do social networking for business. This seminar is aimed at non-profits who live in a Web 2.0 world, but need to learn more about how to use the internet to their advantage with limited time and budgets.

Don't miss Media Mania II: A closer look at the internet & Social Media

Presented at the Kalamazoo Public Library by Dominick Gladstone, Gladstone & Associates, Act Naturally Studios.

Tuesday, March 09, 2010

Marketing, Advertising, Public Relations, Business Consulting

Gladstone & Associates, Kalamazoo Michigan -- We have officially launched our new website! Same company. Same address -

New content for Gladstone & Associates Inc. is available on our website, with contact information, and new sections coming soon. Sign up on the site for updates!

Dominick Gladstone consults with non-profits and commercial businesses to assist them with growth and expansion into new markets. Gladstone develops communication tools that generate results.

Gladstone is based in Kalamazoo Michigan, but travels as needed.