Saturday, 24 February 2018

How can we add our bank account to WhatsApp and get started with payments

  1. Go to Settings -> Payments inside WhatsApp.
  2. In the Bank Accounts sub-head, select the Add New Account option.
  3. Tap Accept and Continue if you agree with the terms.
  4. Tap the Verify via SMS and follow the prompts to send an SMS to start the linking process.
  5. On the next screen, select the bank whose account you want to add.
  6. If you have an account (or multiple accounts) linked with the number that you just sent the SMS from, you will be presented with your account (or accounts) from that bank.
  7. If everything goes smoothly, you will see the UPI Setup Complete screen.
You can repeat these steps to add multiple bank accounts to WhatsApp. If you have multiple accounts added, you can designate one of them as the primary account (by default the account you added first).

How to send money via WhatsApp Payments

You must remember that the WhatsApp payment feature works only if the recipient has setup their bank account within WhatsApp – send this guide to your friends and family to help them get started! You can also send money to individual group members in a group chat, provided they have enabled the Payment option. Moreover, you cannot pay money to verified business accounts (such as BookMyShow or MakeMyTrip) because the service is only peer-to-peer (i.e. person to person).
  1. Open the chat of the WhatsApp contact to whom you want to send money.
  2. On Android, tap the Attach button. If you are on iPhone, select the Plus button.
  3. To send money, just tap on Payment, and enter the amount you want to send. You can also add a note to the message if you want.
  4. To authorise the payment, just enter the UPI PIN of the bank account from which you are trying to send money.
  5. Once the money is sent, the amount (and the text note, if any) will show as a message as part of the conversation.
As you can see above, the process is quite simple and takes only a few taps to complete. If you want to switch between accounts, you just need to tap on the bank account while sending money and you will see the list of linked accounts to switch between.
#WhatsApp will maintain a log of all your transactions – the money you sent and the money you received – using the #Payments option under Settings. To check the log, just go to #Settings, tap on Payments and select the View History option. #vasudevparasara
This is WhatsApp’s first attempt on the digital payments front, which has been dominated by Paytm in India. The Facebook-owned app has not officially announced this feature yet, and kept it in beta mode so far, meaning only a small segment of its more than 200 million users can access it presently. Google’s Tez, Paytm’s Inbox, and the numerous UPI services managed by banks themselves have made it pretty easy to transfer money to one another.

Friday, 4 August 2017

Digital Marketing Interview Questions

Digital Marketing Interview Questions

A list of frequently asked Digital Marketing interview questions and answers are given below.

1) Explain Digital Marketing?

The Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.

2) How would you categorize the digital marketing?

Digital marketing can be categorized into two segments:

Inbound Marketing: In Inbound technique, we take the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

Outbound Marketing: The Outbound marketing segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.

3) What are the activities used to promote Digital marketing?

The digital Marketing activities are

Search Engine Optimization(SEO)
Search Engine Marketing(SEM)
Content Marketing
Content Automation
Campaign Marketing
E-commerce Marketing
Social Media Marketing

4) What is keyword in digital marketing? What is its importance for SEO?

In digital marketing, keyword is a word that a user enters into search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected on your page ranking.

5) Name some digital marketing channels?

Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:

Affiliated Marketing
Display Marketing
Email Marketing
Search Marketing
Social Marketing
Social Media
Social Networking
Online PR
Video Advertising

6) What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:

Bing etc.

7) What do you know about PPC?

PPC stands for Pay Per Click. It is an advertising technique used to direct traffic to websites. It is also known as Cost Per Click. In this technique, advertisers pay to the website owner when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

8) What are the primary models for determining Pay Per Click?

Following are two primary models for determining Pay-Per-Click:

Flat rate PPC : In flat rate PPC, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.Bid based PPC : In bid based PPC, the advertiser goes for bid in a private auction hosted by a publisher. The advertiser informs publisher for the maximum amount of bid he is willing to pay.

9) What qualities an effective PPC should contain?

An effective PPC keyword should be:

Relevant: List out the targeted keywords.
Exhaustive: Apart from most popular keywords it should include the "long tail of search".
Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting.

10) What is Google Adwords?

Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.

11) How would you optimize the conversion rates per PPC?

Conversion rate is way to make more visitors to your site. You have to focus on the following things to increase the conversion rate:

Write content which is very relevant to the keyword or search query.
Maintain a high degree of relevance between your ads and corresponding landing pages.
The webpage should easy registering process, signing up for a newsletter or making a purchase.
Check design of your landing page which should have right combination of color, layout and GUI to attract more customers.

12) Where should you use your keywords to optimize your site ranking?

It is very important to place your keywords on appropriate area for better page ranking. These areas are:

Keyword in Website URL
Keyword in Website Title
Keyword in Meta tag
Keyword in Web page content
Keyword density in body text
Keywords in Headlines

13) Which are the most useful online marketing tools?

The most useful online marketing tools are:

Google Analytics
Digital point keyword tracker
Crazy egg heat maps
Keyword discovery
XML Sitemap Generator
Favicon generator
SubmitExpress Link Popularity

14) What do you mean by on-page and off-page optimization?

On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.

Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.

15) How would you avoid the penalty in digital marketing?

Follow the below points to avoid the penalty:

Do not link to any other site with bad page rank.
Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.
Avoid stealing text or images from other domains.
Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to another page even before he or she clicked on the web page link.

16) Specifies the characteristics of bad links.

The main characteristics of bad links are:

Links from sites that are unrelated to your sites.
Links from low Page Rank and Low traffic.
Links from link exchanges.
Links from those sites that are not in Google index.
Paid links.
Link from the same anchor texts coming from multiple sites.
Spammy links from blogs or articles.

17) What is the difference between direct marketing and branding?

Difference between Direct marketing and Branding:

Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.

Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.

18) Why is online marketing preferred over offline marketing?

Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.

The customer's reachability of online marketing is more than offline marketing.

SEO Interview Questions

SEO Interview Questions

A list of frequently asked SEO interview questions and answers are given below.

1) How can you define SEO?

SEO stands for Search Engine Optimization. It is a set of process to increase the amount of visitors to a websites. It enhances the visibility of web page at the top of search engines.

2) Who do SEO?

They are called SEO executives, Webmasters, Websites optimizers, Digital marketing experts etc.

3) What are the basic required tools for doing SEO?

Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. are the basic tools which are used to do SEO. But now a day, there are many paid tools like Seo Moz, spydermate, bulkdachecker etc. available in the market.

4) Define ON page and Off page SEO?

On page SEO means to optimize your website and make some changes on the title, meta tags, structure, robots.txt etc.

Off page SEO means optimizing your websites which involves backlink, social media promotion etc.

5) What is the difference between On Page SEO and Off Page SEO?

In On Page SEO, optimization is done on website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc. while in off page SEO, the main focus is on backlinks building and social media promotion.

6) Define some Off page SEO techniques?

There are several techniques used in Off page SEO that are given below:

Directory Submission
Social Bookmarking
RSS (Really Simple Syndication) Submission
Classified Submission
Article Posting
Blog Posting
Press Release Submission
Blog Commenting
Yahoo Answer etc.

7) Which are the social media channels generally used for marketing?

Mostly used social media channels are:

Blogs: like blogger, wordpress, tumblr etc.

Social bookmarking sites: ike Digg, Jumptags, Delicious etc.,

Social networking sites: like Facebook, LinkedIn, Twitter etc.,

Video Sharing sites: like YouTube, Vimeo etc.

8) What is Google Sandbox?

Google Sandbox is an imaginary area which contains new and less authoritative sites for a specified time period until they cannot be displayed on the search results. It happens by building too many links within a short period of time.

9) What is the usage of anchor tag in SEO?

Anchor tag is used to make click-able text written on a hyperlink.

10) Define BLOG?

A blog is an information on the website. Blogs are usually the work of a single individual or of a small group on a particular subject.

11) What are some techniques of Black Hat SEO?

Keyword Stuffing
Doorway page
Link Farming
Hidden Text etc.

12) Which type of website is good for SEO purpose?

A website made on flash.
A website made on HTML 5.
The content presented in flash website is hard to parse by search engines so, it is always preferred to build a website in HTML for better SEO prospective.

13) Which are the most important areas to include your keyword for the SEO purpose?

Page title and Body text are the most important areas where you can include keywords for the SEO purpose.

14) What is webmaster tool in SEO?

Webmaster is a free service by Google which provides free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

15) What do you mean by Spider?

Many search engines use programs called spiders to index web sites. Spiders follow hyperlinks and gather textual and meta information for the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.

16) Why the title tag is valuable?

In SEO the title tag is very important it is highly recommended to include a unique title that exactly tells about the contents site in a page.

17) What is cloaking?

Clocking is a technique which is used in Black Hat SEO that enables to create 2 different page where the page content is presented to search engine spider.

18) Is HTML case-sensitive or case-insensitive?

HTML is a case-insensitive language because it doesn't matter for uppercase or lowercase.

19) What is the difference between SEO and SEM?

SEO is a process to get our website appear in the search engine result page.

SEM is a search engine marketing to purchase space in search engine result page.

20) Does google use the keyword meta tags?

No, Google does not use the keyword meta tags.

21) What are the tools used in SEO?

Google webmaster tools
Google Analytics
Open site explorer
Website grader
Keyword Planner
Plagiarism Checker etc.

22) What are the limitations of title and description tags?

The title tag should be between 66-70 characters and Meta description tag should be between 160-170 characters.

23) How would you increase the Pagerank of a page?

Pagerank of a page can be increased by building more backlinks from authority sites and high page rank webpages.

24) What do you mean by 301redirect?

301 redirecting is a method of redirecting users from the old page url to a new page url. 301 redirect is used to pass the link traffic from the old url to the new url.

25) What method should you use to decrease the loading time of a website?

We should follow the following instruction to decrease the loading time of a website:

Use external stylesheets.
Use less images (avoid them unless necessary).
Optimize images and decrease the file size without affecting the quality of that image.
Use CSS sprites to reduce HTTP request etc.
26) Which tool should be preferred between Webmaster and Analytics?

Webmaster tool should be preferred over Analytics tool because it includes almost all essential tools as well as some analytics data for the search engine optimization. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.

27) What is the main usage of search engine spiders?

The main usage of search engine spiders is to index sites. It doesn't only visit them but index their content also. Spiders do not monitor sites for unethical activities.

28) How would you maximize the frequency of crawling of your website by search engines?

You must have to frequently add new original and quality content on the website for this.

29) When is reinclusion applied in a search engine's index?

If your website is banned by the search engines for black hat practices and if you have corrected our wrong doings, you apply for reinclusion.

30) What is robot.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

31) What is keyword proximity?

Keyword proximity is used to measure the distance between two keywords in the text. It is used by some search engines to measure relevancy of a given page to the search request. It specifies that the closer two keywords to each other, the more relevant the page.

32) What are the advantages of submitting sites to search directories?

Submitting sites to search directory are useful to get back links to your website. The more number of back links you get, the more probability to increase the chances that search engine will index it sooner, compared to when it is not listed.

What is Off-page Optimization?

What is Off-page Optimization?

Off-page Optimization refers to all the measures that can be taken outside the website to improve its ranking on search engine result pages.

It is a long-term process which is mainly focused on acquiring backlinks to your webpages from the social media, authority sites and social bookmarking. Thus, in off-page optimization we are supposed to create as many quality backlinks as possible using different techniques outside the website.


PageRank is an algorithm used by Google for link analysis. It was invented by Larry Page and Sergey Brin; the owners of Google. It was developed by Google to rank pages on their merit and not on meta tags as people had started misusing meta tags to improve their rankings.

It is an important off-page optimization factor. It decides how easily and quickly your users can find your webpages on the world wide web. If your PageRank is good the user will find you easily as the search engine will keep your site higher on the search engine listings.

Some important link building strategies to improve your Google PageRank:

List your site on renowned and popular directories and stay away from link farms that are not useful.
Be a part of online forums and share valuable comments with backlinks to your site.
Publish relevant articles on trusted and popular article submission sites like EzineArticles and Associated Content.
Find out popular sites and encourage them for link exchange
Be active on social media; use different techniques like Social Bookmarking, Twitter profile links and Google+ shares for building links.

Link Popularity

Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own webpages and external links are from other webpages or websites.

The high link popularity shows that more people are connected to your site and it contains useful content and information. So, it is one of the important factors for the search engines to rank websites in search engine result pages, i.e. if there are two websites with same level of search engine optimization then the site with higher link popularity will be ranked higher than the other by the search engine.

Directory Submission

Directory submission is an off-page optimization activity. It involves submission of your site to a specific category of a web directory, e.g. if you have a tutorial website then you are supposed to submit your site in the education category of a web directory. Some directories are free and some charges a fee to list your site in the relevant categories.

Every directory has its own guidelines which you need to follow to submit your site. Some basic guidelines that most of the directories follow to approve a site into their database are; Title, Description, Keywords, Url, Category, Email and Site Content. Some directoris

Some of the popular directory submission sites are;, and

There are plenty of benefits of having your site listed in popular directories. Some of the benefits are listed below;

1) Fast indexing:The search engines can easily find your site for crawling and indexing.

2) Higher link popularity: You get two additional links; contextual category link and unique directory listing link.

3) Higher page rank: Quality directories are used in Google Algorithm to calculate Google PageRank.

4) Social Media Sharing: Most of the popular directories have social media sharing buttons. It allows users to share your link with other users.

5) More traffic: The heavy traffic of popular directories can be diverted to your site.

6) Brand awareness: Your brand gets more exposure that helps increase brand awareness.

Social Bookmark Submission

Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access. Thus, every such bookmark acts as a backlink that helps improve SEO of a site.

These stored links are considered quality backlinks as in most of the bookmarking sites you can give a title to your URL and can also add related description and keywords. Thus, title is stored with the link which acts as an anchor text for the backlink. You can also incorporate your main keywords in the title to transform your social bookmark into a keyword-anchored backlink.

Some of the popular social bookmarking sites are,,, and

Social bookmark submission benefits

Increases website traffic: It helps you get lots of free website traffic as bookmarking sites are visited by hundreds of visitors daily. If your content is good these visitors will click on the link and visit your site for more information.

Free online promotion: You can promote your products or links free of cost as social bookmarking sites do not charge for their services.

Quality Backlinks: It helps build permanent and quality backlinks as most of the social bookmaking sites allow webmasters to create backlinks for their sites.

Improve Google PageRank: The backlinks generated by bookmarking your webpages on social networking sites help improve your Google PageRank.

Faster indexing: Social bookmarking sites are known for fresh and useful content and are frequently visited by search engines. So, if your content is useful and users are sharing it then the search engine will index you link quickly.

Portability and Security: It enables you to secure and remember your favorite webpages. You can access your stored webpages online from anywhere with any computer. Thus, you will not lose important information that you have stored in social bookmarking sites.

Blog Submission

Blogging is an important off-page optimization activity. It enables you offer your users fresh content on a regular basis so that users keep visiting your site. Today, it has become an important SEO activity for the website owners who want to convert their visitors into actual customers. Blogs are also popular as weblogs.

Blogging is a continuous process. You need to write and post the blogs at regular intervals. Your blogs should offer unique and useful information so that they could attract users as well as the search engines.

Benefits of blogging

Improves SEO: You can offer your users fresh and meaningful content by blogging consistently. The search engines also love to index fresh content where you can incorporate your keywords to get more exposure on search engine result pages.

Improves relationship: It helps you connect with your readers by asking relevant questions, feedback or comments at the end of the blog. You can also share your product and business updates with your clients and potential customers to maintain relationship.

Free marketing: If your blogs are useful the readers will share it with others. They can share your link, tweet it or email the information to others. Thus, indirectly they are doing the free marketing for you.

Helps Build authority: It gives you the opportunity to share industry related news and information which helps you establish authority in your niche.

More Inbound links: Blogging is one of the smartest ways to generate authoritative links to your website. Your meaningful blogs are resources for other writers who can mention your website in their articles which will generate inbound links.

Article Submission

Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog.

Keep in mind that articles should be submitted in the relevant categories of popular article submission websites. Also, you are required to produce quality articles only then you can reap maximum benefits of this activity. You can consider the following points to produce quality articles;

The article should be unique and informative.
Incorporate main keywords in the article but not to the extent of keyword stuffing.
The article should have optimum length; between 500 and 700 words.
Title should be unique and must have the main keyword so that web crawler can easily identify and index it.
Write short paragraphs and use subheadings and bullets to make your article more presentable.

Article Submission Benefits

It is a simple yet effective way of building backlinks.
It helps generate long term backlinks from popular websites.
It boosts the marketing results and popularity of your product or brand on the World Wide Web.
It helps you establish yourself as an expert in the industry.
It allows you provide valuable information to customers that helps build trust of your potential customers.

Reciprocal Linking

Reciprocal Linking refers to creating reciprocal link between two websites, i.e. it is created when a website 'A' links to website 'B' which in turn links to website 'A'. It is an agreement between two websites where each website is hyperlinked to another website.

It is usually done between the sites that provide related services or information. The purpose of reciprocal liking is to provide readers a quick access to the related sites and to boost search engine rankings of the sites.

The reciprocal links should be built between related websites otherwise it will irritate your users that will harm SEO of your site, e.g. A car wash and dent repair company in the same city may link each other sites to attract more customers.

Forum Posting

Forum posting refers to generating quality inbound links by participating in online discussion forums. It allows you to post new posts and reply to old ones to drive traffic to your site.

There are a number of forum websites which offer a platform for online discussion, i.e. message board, discussion groups, discussion forums and bulletin boards are some of the popular types of forum websites. You need to sign up on these websites only then you can submit topics for discussion.

Some of the popular forum discussion sites are:

Yahoo Answers
Digital Point Forums
Google Product Forum
Forum Posting Instructions:

Choose relevant forums: You should post on related forums, i.e. if your post is about computer technology then you should prefer computer technology related forums.

Choose proper title: Your title should clearly reflect the content of your post. An unrelated title may take your reader away from your site.

Incorporate main keywords: Insert your main keywords in the title and body of the post. It helps your post appear in the search results for a query with the same keywords.

Forum guidelines: Every forum has its own registration process and guidelines which you should follow. It helps you gain respect and attract serious and focused readers.

Place your link: You can add your link in your signature at the end of a post. It will help generate backlinks to your site.

Search Engine Submission

Search engine submission is an off-page optimization strategy in which a website is directly submitted to a search engine for indexing and to get it listed in search engine listings. It is considered an initial step for website promotion or to get search engine traffic.

There are mainly two methods for search engine submission. The first method allows you to submit one page at a time by using a webmaster tool like Google Webmaster Central or Bing Webmaster Tools. The second method allows you submit the entire site by submitting the homepage.

Search Engine Submission Benefits:

1) It allows you to inform search engines about your presence and the product or services offered by you.

2) You can get your webpages indexed in multiple search engines like Google, Yahoo and MSN.

3) It helps your site to be discovered quickly by web spiders and you don?t need to wait for the web crawler to find it organically.

RSS Feed Submission

RSS feed submission refers to the submission of RSS feeds to RSS submission directory sites to boost your search engine ranking. RSS stands for Rich Site Summary and sometimes also for Really Simple Syndication.

The RSS feed contains updates of your website, i.e. updated content, videos, images, links, etc. The users who are interested in these updates can subscribe your RSS feed that helps get more free traffic and backlinks. Thus, whenever a visitor visits your blog or page and wants to be notified when it is updated on your site then RSS feed is an ideal option.

RSS Feed Submission Benefits

The updated content or information quickly reaches the interested users. It helps retain your readers and increases credibility of your site.
The content would also attract new readers who are searching updates related to your content.
You can incorporate your main keywords or phrases in the RSS feeds that can improve ranking of your site.
Your site gains more popularity if you keep providing fresh and relevant content by submitting RSS feeds.
All these benefits are directly linked to quality backlinks and quality website traffic.

Press Release Submission

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.

It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site. A press release should be keyword-optimized, factual and informative so that it could generate interest in the readers.

Some of the popular press release submission sites are listed below:

Press Release Submission Benefits:

Improves link popularity: It is one of the quickest ways to build backlinks to your site.

Boosts traffic and sales: Keyword optimization in the content of PR helps increase traffic and sales.

Reduces marketing costs: It enables search engines easily find your site; you don't need to spend much on other online marketing activities.

Online recognition: It helps you build online reputation and trust of the visitors.

Long-term benefit: Online press releases have a long lifespan, so they can work for you for many years to come.

What is On-page Optimization?

What is On-page Optimization?

What is On-page Optimization

On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. These measures are related to content and HTML source code of a page, e.g. meta tags, keyword placement and keyword density, etc.

Page Title:
Page title refers to the title tag displayed on the title bar of your browser window. It is a part of meta tags in the HTML inside the ?head? area. The page title tells users and search engines about the type and nature of the information available on your page.

Some important instructions to write optimized title tags are listed below:

Length: It should be a maximum of 60 characters long, i.e. Google usually displays the first 50 to 60 characters of a title tag.
Keyword placement: Place the targeted keyword at the start of your title and keep the least important words at the end.
Keyword separation: Use vertical lines or pipes to separate targeted keywords and phrases, i.e. avoid the use of commas, underscores, dashes, etc.
Don't repeat title tags: Write different titles for different pages, i.e. don't place the same title on multiple pages.
Simple: Your targeted keyword or phrases should be simple and short, i.e. avoid the worlds such as if, and, then, but, etc.
Website or company name: Don't use website or company name in the title tag unless it is very popular or part of your important keywords.
Meta Title Tag: Syntax

<!DOCTYPE html>    
    <title> Web Page Title Example </title>    
    <p>Welcome to my first web page.</p>    

Meta Description:

Meta description is a short paragraph which is placed in the HTML of a webpage. It is a kind of advertising copy that briefly describes the content of your page. Meta description appears under the URL of your page in search engine result pages. It is also known as a snippet.

The meta description is an important part of search marketing, i.e. a relevant and compelling description draws users from search engine result pages to your website which improves the click through rate for that webpage.

Some instructions to write optimized title tags are listed below:

Keywords: Incorporate the most important keywords in your meta description.
Readability: It should be simple and relevant, i.e. it should read like a human-written sentence and keyword stuffing should be avoided.
Compelling: It should be as compelling as possible, i.e. it should clearly describe the content of the page.
Length: It should be up to 135 to 160 characters long else search engine will truncate it, so keep the important keywords in the first or second line of the description.
Don't repeat: Write different meta descriptions for different pages else search engine may penalize you for repeating the same description on different pages.
Meta Description: Syntax

<!DOCTYPE html>    
<head><meta http-equiv="Content-Type" content="text/html; charset=utf-8">  
<title> Web Page Title Example </title>    
<meta name = "description" content="this is meta description example upto 155 characters">  
    <p>Welcome to my first web page.</p>    

Meta Keywords:

It refers to a brief list of most important keywords and phrases of your webpage. They are not visible to the users like your meta titles and meta descriptions.

Meta keywords are placed in the HTML code of the webpage. They tell search engines which keywords your page is optimized for.

To write meta keywords scan the copy on your page and make a list of important words or phrases then shortlist ten to fifteen keywords which you think accurately describe the content of your page.

Some instructions to write optimized meta keywords are listed below:

Use a maximum of ten to fifteen meta keywords for a single page.
Use a comma to separate the meta keywords and don't leave space between them.
Don't repeat any meta keyword or phrase.
Incorporate most important words at the beginning of your meta keyword list.
They should be specific and relevant to the page, i.e. they should accurately reflect what you are talking about on the page.
Meta Keywords : Syntax

<!DOCTYPE html>    
<head><meta http-equiv="Content-Type" content="text/html; charset=utf-8">  
<title>First web page.</title>  
<meta name = "description" content=" this is meta description example upto 155 characters">  
<meta name = "keywords" content="keyword1, keyword2, keyword3, .....keywordN" >  
    <p>Welcome to my first web page.</p>    


Heading tags refer to the headings of the different paragraphs or sections of a page. A heading differentiates a particular section or paragraph from rest of the page and makes it more readable and organized. There can be a maximum of six heading tags which ranges from H1 to H6 and forms a top-down hierarchy, i.e. HI is at the top or more important and H6 is at the bottom or least important.

The headings should be used in order from top to down. You cannot skip any of the heading tags in between the sequence otherwise it will break the heading structure which is not recommended for on-page SEO, i.e. H1 tag should be followed by H2 tag not by H3 or any other heading tag.

Some important instructions to optimize the headings

Never miss the H1 tag on a page as the search spiders tend to look for h1 tags to get the idea about the content of the page.
Don't overuse H1 tag, i.e. it should be only one for each page.
Use targeted keywords or phrases in the headings; avoid words that are not relevant to the page.
Use targeted keywords in the beginning of the headings.
The headings should be followed by a body of relevant content.
Maintain the order of heading tags; H1 should come first in the page then H2, H3 and so on.

SEO Optimized Domain Name

Some important instructions to optimize domain names:

1) Choose a .com extension: Most of the SEO experts believe .com is the best choice to end a domain name, i.e. users are more familiar with .com extension and most of the renowned websites also have a .com extension.

2) Choose suitable words: A domain name can be based on brand or keywords. If your brand is unique and popular you can incorporate it in the domain otherwise incorporate your targeted keywords that reflect your business.

3) Length: Shorter is better in Domain names as shorter URLs are easier to remember and there are fewer chances of spelling mistakes when they are entered in a browser window. The users also prefer to click shorter URL links on search engine result pages than the longer URL links.

4) Be relevant: Choose the right words that effectively communicate your message. The users must know from your domain name what kind of products or services you are dealing with.

5) Easy to spell or pronounce: It should be easy to spell and pronounce, so avoid hyphens, intentional misspellings or misspelled words.

6) Be unique: A unique name enables you stand out from the crowd, so try to create unique and distinctive domain names, e.g.,,, etc.

Canonical Tag

Canonical Tag is an HTML element that is used to prevent duplicate content issues. It specifies the canonical URL "the preferred version" of a web page and tells search engines that the other similar URLs are not different or duplicates; they are one and the same. See the following example of product page duplication of an e-commerce company;

So, if your site displays the same content on multiple URLs, then by using canonical tag you can select the one URL as canonical version and can clear that other URLs are not the duplicates. See one more example given below: ( the main page)

How to apply a canonical tag?

You can apply this tag by adding a link tag to the head of the HTML code of the page that you want to be recognized as canonical by the search engine, e.g. to designate with the canonical tag, the code will look like as shown below;

<link rel="canonical" href="" />   
How canonical tag helps improve SEO of a site

It is very helpful in cases when you have multiple similar versions of a page or your content is accessible through multiple URLs. It enables you choose one version as canonical URL; you can create canonical URL for each set of similar URLs. After your canonical tag is ready, the search engine will consider all the links to similar versions as links to the canonical version that helps improve SEO of your site.

Meta Tags

Meta tags are the HTML tags which provide information about the content of a webpage. They tell what the page is about, who has created the page, when it is updated, keywords used to represent the page,etc. This information helps search engines index the webpage so that users looking for that or similar information could find it.

Meta tags are placed inside the head of HTML, i.e. <head>meta tags</head>. Users browsing your site cannot see them but the search engine can see them to get a brief idea about your keywords and to know what your site is about.

There are three types of meta tags

Title tag: It is the title text which appears in search engine listings on the title bar of the browser window.

Meta description tag: It is the brief summary of the content of your page. It appears below the URL of your page in search engine listings.

Meta keywords tag: It is the place where you put all of your important keywords and phrases that describe the content of your page.

Miscellaneous Meta Tags

Apart from title, description and meta keywords meta tags there are various other miscellaneous meta tags that provide specific information to the web spider. These tags are also incorporated within the head section of a code. Some of these tags are as follow:

Author Meta Tag

<meta name= "author" content="">  
This tag is used to display the author of the page.

Content-Language Meta Tag

<meta name= "content-language" content="english">    
This tag is used to classify the language in which the content is written. You can skip this tag if you have already classified the language in the HTML tag, e.g. <html lang= "en">. It helps spider identify the language of the page and offer results to users in their own language.

Audience Meta Tag

<meta name="audience" content="all">  
The above meta tag helps control the age of viewers; it is used with parental control software and robots. It is suitable for the pages which are created only for adults.

Generator Meta Tag

<meta name="generator" content=" Microsoft FrontPage 4.0"></h3>  
This tag tells the name and version of the publishing tool used to generate the page.

Revisit-after Meta Tag

<meta name= "revisit-after" content=" 14 days">  
This tag is used to tell web robots how frequently a webpage should be indexed. You can also use Robots.txt file instead of this tag to give the same instruction to the web robots.

Distribution Meta Tag

<meta name="distribution" content="global">  
This meta tag is used when you are seeking an international audience or want to reach the local audience. The above tag instructs the search robot to make the page available across the world to all users searching information using keywords related to the keywords of the page.

<meta name=" distribution" content="New Delhi, NCR, North India">  
In a similar way, the above tag is used to specify a particular location, i.e. a city in North India. It tells search engine robot to display you webpage for the users of a particular region. You can also mention multiple regions separated by commas.

Publisher Meta Tag

<meta name="publisher" content="javatpoint">  
This tag is used to display the publisher of the web. It offers an opportunity for branding as you can add the name of your program, company or your design studio within the tag.

Copyright Meta tag

<<meta name="copyright" content="Copyright 2008">  
This tag is used to specify a copyright or patent; your intellectual property.

Expires Meta Tag

<meta http-equiv="expires" CONTENT="Mon,24May2006 06:25:46 GMT">  
This tag helps you declare after what date and time the page should be considered expired. The above tag is saying that the content will expire on 24 May, 2006 at 06:25:46 GMT.

Designer Meta Tag

<meta name="Designer" content="Art Vandaley">  
This tag tells about the designer of the website.

Abstract Meta Tag

<meta name="Abstract" contetnt="short description of page">  
This tag is used to provide a short summary of the description. It is mainly used with academic papers. It generally has 10 or fewer words.

Content Script Type Meta Tag

<meta http-equiv="Content-Script-Type" content="text/javascript">  
This tag is used to provide information about the scripting language of the document.

Pragma No-Cache Meta Tag

<meta http-equiv="Pragma" content="no-cache">  
This tag prevents users from seeing the cached version of your page. It instructs the browser to pull information from the server after a page is viewed. It is used to help the users; if a site changes frequently then this tag ensures that the users see the latest version of your page.

View Port Meta Tag

<meta name="viewport" content="width=device-width, initial-scale=1">  
This tag is used to set the viewport width and initial-scale on mobile devices so that rendering of non-responsive designs on mobile devices could be improved.

Open Graph Meta Tags

Open Graph was introduced by Facebook in 2010. It was designed to integrate facebook with other websites. It helped sites to become rich object in social graph, i.e. It allowed webpages to have the same functionality as other objects have on the facebook.

There are various Open Graph meta tags that help you control your pages on facebook. They have different meaning and provide different information to facebook so that you page could be displayed accurately on the social media.

These tags do not directly affect on-page SEO, but they are definitely directly linked with the performance of your links on social media.

OPEN GRAPH Meta Tags types with description:

1) <meta property="og:type" content="article"/>  
This tag is used to show the type of object you are incorporating into the social graph like

2) <meta property="og:url" content=""/>  
This tag is used to set the canonical URL for the page you are sharing with social media, i.e. incorporating a web page into the facebook, twitter, etc. Once the web page is incorporated it behaves like a social graph (facebook) page and enjoys the same functionality of other social graph pages. Its use is recommended when you have more than one URL for the same content.

3) <meta property="og:title" content="your title"/>  
This tag is used to show the title of your content. You can use this as a headline to appeal the facebook users. You can also use a different title here as long as it reflects the same message. It is suggested to keep the length of title between 60?90 characters as if it exceeds 100 characters the facebook will truncate it.

4) <meta property="og:description" content="your descriptive copy"/>  
This tag is similar to the meta description tag in HTML. It is also used to describe your content. It is displayed below the link title on facebook, so make it compelling so that more people click on it. It is best to keep it around 200 characters long.

5) <meta property="og:image" content=>   
This tag is used to specify the image that you want in the screenshot of your content in the facebook. Choose a square image for best visibility in users' timelines.

6) <meta property="fb:admins" content="USER_ID"/>  
This tag helps you add admin id. Multiple admin ids can be added by using separate tag for each admin ID.

7) <meta property="og:site_name">  
This tag is used to display the name of your website.

Images and Alt Text:
Alternate text or Alt text is a feature added to an image tag in HTML. It appears in a blank image box when the image cannot be displayed for some reason like slow connection, broken URL or user is using a screen reader.

Alt text is designed to optimize images for speed and SEO. It helps search engines know what an image is about as they cannot see or interpret images.

Image Alt Tag Example :

<img src="/style/10897//seo/images/images-and-alt-text1.png" alt="SEO Images and alt text 1"/>  

Some benefits of putting Alt Text are given below

1) If an image fails to load or does not render on a page due to any reason then alt tag will appear to tell what the image is about. It helps users understand what kind of image was there.

2) The search engines are designed to understand text on pages, not for the images. So, if your image is accompanied with alt tag the search engine will know from the alt tag what the image is showing and it will provide right images to the users.

3) You can include your main keywords in the alt tag if they are related to the image. It will improve your image search ranking for that keyword.

4) Alt tags are very helpful for visually impaired as they mostly use screen readers to browse webpages. Alt tag helps screen readers to identify and interpret what is being displayed in the empty box on the screen.

Internal link Building

A text link from one page to another page on the same domain is known as an internal link and creating such links is called internal link building. It is an important SEO technique that enables you to link a new post to another old or popular post to increase the traffic to the new post as well as to provide users more relevant content.

Some key benefits of internal link building are:

1) User-friendly navigation: It helps improve navigation; when you are reading a page you can also access other similar pages through text links.

2) Help provide relevant data: It enables you tell users and search engines that there is more or additional information on other pages of the site about the text they are reading. Thus, you can make sure that your users do not miss any relevant information.

3) Decreases bounce rate: By using text links you can /engage users for a longer duration on your site; the user would like to read other related posts or content on other pages using links.

4) Helps utilize link juice for other pages: It helps you connect your pages with higher page rank or authority to a relevant content on another page which is low in ranking or not so popular. Thus, you can pass link juice from one page to other pages so that they could perform better.

Site Map

It refers to the map of your site which shows the detailed structure of your site like its different sections and the links which connect them. The role of site map is to help users and search engines find information on your site.

A site map can be a static HTML file or an XML file. Sitemaps based on HTML file are traditional sitemaps. They were designed to outline the first and second level structure of a site so that users can easily find information on the site. These are mainly concerned with users.

On the other hand, XML sitemap is primarily designed for the search engines. It includes all the activities of a site like along with the main URL it contains all other URLs with their meta data. It also tells how important a URL is, when it was last updated, its relation with the site, etc.

Hidden Text

Hidden text is the textual content that search engines can read but your visitors cannot read or see. It is also called Invisible or fake text.

Using such text can improve ranking of a page but this technique is against the guidelines of search engines and is considered a black hat SEO technique.

All major search engines treat hidden text as search spam. They can easily detect their presence and may ban your site temporarily or permanently.

Web Hosting

Web hosting refers to a service provided by the web host to websites to make them available for the users on the internet. It gives you space on its server that allows you to post your website on the internet. Without a web host or web hosting your site can not be viewed by the users, so after making a site you will need a web hosting service.

The web host stores your website or webpages in high-powered computers which are known as Servers. When the users type your URL the internet transfers your website files from the web server to their computers.

Thus, Server and Hosting check is an important on-page optimization factor and you need to be very careful while choosing a web-hosting company.

A right hosting company doesn?t do anything special to boost your rankings but it is aware of SEO and will not do anything that can harm SEO of your site.

How a hosting provider can affect your SEO

SEO is a set of activities or factors that help your website gain more exposure to search engines. Some of such activities or factors are directly affected by your web hosting company, e.g. Speed, Uptime, Security and SEO knowledge.

1) Website speed

It is an important SEO factor that affects on page SEO, if your site loads fast the users will be more satisfied and there will be more conversions. A web host with adequate resources and better datacenter infrastructure and hardware can help improve speed of your site; you just need to have a well-coded site, optimized codes and images.

2) Website availability

It is another factor that affects on page SEO as search engines avoid redirecting users to unavailable sites. They can remove such sites from their index temporarily or permanently. It is the job of web hosting provider to ensue your website is available all the time otherwise it can harm your online reputation.

3) Website security

You should take every possible measure to secure your site and the hosting provider should also do the same thing. An unprotected site is more prone to hacking and malware infection and if any such thing happens it may result in domain blacklisting and de-indexing.

4) SEO knowledge

Your hosting provider must be aware of SEO and its basic rules so that they can identify the tasks that are not good for SEO and can avoid them.

Robots Meta Tag

Robot Meta Tag is used to give instructions to the web spiders. It is implemented on a page to page basis by incorporating a meta tag in the head of an HTML file. It was proposed in 1996 at the W3C workshop and its use was described in December 1999 in Appendix B of HTML 4.01.

Robots meta tag plays an important role in on page optimization as it is the robots meta tag who tells the search engines how to treat the content of a page.

Basic Syntax: It has a very simple basic syntax.

<meta name="robots" content="instructions to be followed">  
In the syntax, you can put different values as a place holder as we have written "instructions to be followed" as a placeholder. The different values can be index, noindex, follow, nofollow, all or none-thing.

Implementation and meaning of Robot meta tags:

This tag says "Do not index the page and do not follow the links on the page". It is used to instruct the web spider not to index the page and not to follow the links to other pages". So, your page will be dropped out of the search index and rest of your page will not be crawled. This tag is mostly used when a site is in development mode and the developers don?t want the spider to pick the page for indexing.

This tag says "Index the page but do not follow the links on the page". It instructs the spider to index the given page and not to follow the links to other pages. Thus, your page will be included in the search index but the link path to other pages will not be created.

This tag says "Do not index the page but follow the links on the page". So, the spider will not index the given page but will follow the links to other pages, i.e. your page will not be included in the search index but a link path to other pages will be established.

This tag says "Index the page and follow the links on the page". So, the spider will index the given page as well as follow the links to other pages, i.e. your page will be included in the search index and a link path to other pages will be established.

301 Redirect

302 Redirect is an HTTP status code. It is a web server function which manages the complete or permanent redirection of a page. It tells the users and search engines that the original page is no longer available and all the information is shifted to a new page.

Thus, 301 redirect helps a website to redirect its users and search engines to its latest version from its old or original URL.

404 error

The 404 error message is an HTTP standard response code which indicates that client is able to contact the server but the server is not able to find the page requested by the client. Thus, it simply means that the webpage you are trying to reach cannot be found on the server. Errors 404 usually arise due to a wrong link on your site or if you have removed the requested page.

Competitors' Website Analysis

Competitors' Website Analysis

Analysis of competitors' website is an important part of SEO search and analysis. By analyzing competitors' websites you can get ideas to improve your own web marketing strategies.

There are various competitor-analysis tools designed to compare the search friendliness of a website against the websites of its competitors. These tools are based on various SEO metrics and are quite easy to use, i.e. some tools require you to enter your webpage URL, the competitor URL and the targeted keyword and the tool will tell you how well you are ranked against your competitors for that keyword.

Few important steps to analyze competitors' website

1) Find out your SEO competitors

Generally, the sites which are in your niche or rank well for your keywords are your competitors. The other simple way to find out your competitors is to search your keywords with Google and look for the sites that pop high in search result page.

2) Visit competitors' site

After you have made a list of your competitors the next step is to visit their sites. There are many things to be noticed in their sites like the quality and quantity of content, keywords or phrases, type of website (dynamic or static), etc. This analysis will tell you how professional your competitors' sites are and how much efforts you need to put into your site to surpass them.

3) Check competitors' backlinks

In this step, you will examine the backlinks of your competitors. You need to find their number, origin and anchor text, etc. If there are backlinks from some popular sites you can contact their webmasters to get backlinks from them. Some of the popular tools for backlink analysis are Backlink Anchor Text Analysis and Backlink Summary.

4) Analyze competitors' presence on Social Media

Social Medias are extensively used to increase traffic on a site. Visit some of the popular social bookmarking sites to see the posts of your competitors; check the quality and popularity of their posts. Twitter and Facebook are two popular social networking sites where you can check if your competitors are active or not.